Google Hummingbird Algorithm
Google reported that he was working with a new search algorithm called Google Hummingbird. With this new algorithm the rules of Google have been rewritten: it is now a more social tool responding to the importance of social interactions. It is a very powerful and fast tool, with ease of adapting to the changes, so that it gives more importance to those contents that have had greater repercussion between the users.
In short, SEO as we know it, has changed completely and therefore our way of working to position the Webs in the search engine, must also change.
So, what are the most relevant changes?
- More accurate results based on social interactions
- In searches, you do not prioritize just a few words, but all
- Takes context into account
- Voice search has increased
- Not only does it check that the keywords are included on the page, it also relates the words, understands their meaning and relates those terms to other concepts
- Improves searches by semantic meaning
How should I work the SEO for my website?
- You should focus more on the user
- Create a Content Marketing Strategy by Providing Quality and NonDuplicate Content
- Make sure your web is displayed on all devices (mobile, tablet, etc.)
In this article, we will try to answer these questions.
What is Google Hummingbird?
To begin with, Google Hummingbird is a completely new algorithm written from scratch.
The name of Hummingbird has its origin in that Google considers to this algorithm, like a very fast and precise algorithm, as they can become the Hummingbirds, that is not more than the translation of the word Hummingbird to Castilian. But this speed does not refer to the indexing of content as did Google Caffeine in its launch (which was the previous major update Google made 2010). The speed and precision of Google Hummingbird refer to the results, and especially to the way to understand a type of searches that to date did not give the best results:
complex searches
You’re wondering what is a complex search? For this is when we asked the searcher asking a question: What is the best Japanese restaurant in Barcelona? Who is Barack Obama? So far this type of searches was not very well resolved by Google, and for this reason appeared projects like unComo.com Albert Ribera who used this lack to show a quality result based on the question asked by the user.But why does Google Hummingbird exist?
Google Hummingbird exists because of an evolution that is taking place at present, and this evolution comes from the hand of the mobile devices. So far the searches were carried out in a basic way, they were searches of the “cheap Barcelona hotel” style, but now with the new mobile devices, which allow us to ask questions naturally through the voice, these searches become style phrases Of “Which is the cheapest hotel in Barcelona”, therefore, the search system should begin to understand what we are really asking, and this although it seems very easy, is not so much, which is why Google Several years working in this type of searches.It should not be forgotten that at present there are more than 6 billion mobile phones in the world, so Google must adapt if it wants to continue increasing its market share in this type of devices. But it must be said that Google Hummingbird is not only intended for the mobile device, but its approach is much more ambitious. Hummingbird has been thought to be able to answer complex questions through the voice, for this reason, Google is potentiating all this new world also within its navigator Google Chrome, Google Glass and other devices and applications, allowing at present, that The user can ask complex questions through the voice.
How does Google Hummingbird work?
Let’s take an example, as we mentioned before Google until now only understood words and synonyms of these, which means that when we did a search in the search engine, the engine, took the words and searched in their database, showing the Best results depending on the different factors of the algorithm.Anyway, this in part continues to work as it has so far, and will continue for a long time, because changing the habit of people is not easy, not fast. But, what happens if instead of looking for “cheap books Barcelona” we look for “Where to find cheap books”? Until now, Google did not understand what you were asking, and what it did was take the words and look at the pages.
Now Google can get to understand what you request, and on top of that you know that you are looking for a location, go to your site and move your question to a question like “Where to find cheap books in the Gracia neighbourhood of Barcelona?” And added the positioning variable as a filter to the reported results. And here is where all the strength of Google Hummingbird, in understanding what we ask to be able to offer us results more in line with what we are looking for, and by the way, to offer us the most appropriate publicity. We must never forget that Google is a company and because it gives us better results, why not put better advertising based on what we are asking. At the moment, for example, you can ask questions to the search engine of the style “When Albert Einstein died?”, And the search engine will show you the next result.
And so with hundreds of questions, but in addition, there is one thing quite interesting and is that Google now understands the concatenation (relate) to style questions:
· “Who is Barack Obama”?
· “How old are you?”
· “Who is your wife? “It must be said that if you try many of these searches on Google.es will not work, you must go Google.com. Some must even be done by voice to work. But do not worry that Google is fast and will soon be expanding to other countries and with new updates.
How is Google Hummingbird affecting us?
Although most of the latest updates released focused on the quality of the results, “Google Hummingbird” is different, since it is not a change of algorithm at the level of results, but one that is an evolution of the existing algorithm, so no Can be compared, as many professionals have done, for example with the change made by Google with Caffeine in 2010.The Caffeine was a change in Google’s processing infrastructure that greatly improved the speed at which Google indexed the information, but all that being said, also caused SERPS to fill up with low-quality content. The reason that caused Google to apply a series of filters, previously mentioned (Google Panda, Google Penguin …) that would correct these SERPS of such low quality.
With Google Hummingbird, Google does not focus on the quality of results but has now learned to answer questions. However, although it is difficult to say so in advance, although in theory affects 90% of the searches have not seen sharp changes in the SERPS, so in principle affects especially mobile devices, which are the ones Use this form of searching normally.
There is also a very important factor is that with “Google Hummingbird”, Google is greatly boosted the Knowledge Graph
(http://www.google.com/insidesearch/features/search/knowledge.html ) causing in many searches, the SERP Is a destination for users, and this is a problem for many sites, and Google is giving so much strength to the Knowledge Graph, that in many searches are not necessary or that we leave Google to get the result. This situation means that those pages that gave a type of information that now presents the Knowledge Graph, are losing a lot of traffic.If you wish you can do some of the following searches, and maybe you have a surprise, and do not miss the video because it really has surprising things.
